Pathway Vet Alliance unleashes new website
9 SEPTEMBER 2018 AUSTIN, TX - Pathway Vet Alliance, a leading national veterinary management group serving pets and their parents in the U.S., celebrated the official launch of the company’s new website on Thursday. The new website incorporates an array of new features and content focused on better communicating Pathway’s brand identity, success stories and role in improving veterinary medicine for patients, pet owners, clinicians and practice owners.
“These past few years we have been busy defining the characteristics that make Pathway such a unique company. Our new website embodies the passion of our team and better communicates our work in transforming the veterinary industry and world for the better,” said Stephen Hadley, DVM, MS, Chief Executive Officer at Pathway Vet Alliance.
The new Pathway website expands the visibility of the company’s recent rebrand, which was rolled out earlier this year and included a new logo, expanded name, color palette, typeface and streamlined brand system. In March, Pathway adopted its new name and brand identity to help differentiate the company within the veterinary industry and better convey the company’s unique people-focused culture. The new website highlights this distinctive company culture by incorporating elements like expanded leadership bios, team member testimonials, career-building tools and dedicated practice owner pages that outline the benefits of joining the Pathway network.
In addition to aesthetic changes, Pathway’s new website features technical enhancements like performance upgrades, improved user experience and a mobile-friendly design. New interactive features like a real-time messaging center and hospital location map will further ensure those visiting the website can enjoy a more intuitive web experience.
“The new Pathway website redesign focuses on allowing new visitors to quickly learn more about our company and management support capabilities, while also seamlessly integrating the tools our team members use each day,” said Matt Murphy, Chief Marketing Officer at Pathway Vet Alliance. “We set out to create a multi-purpose digital hub that effectively tells our brand’s story. This new website does this and more.”