Pathway announces hiring of new chief marketing officer

Pathway Vet Alliance, a leading national veterinary management group serving pets and their parents throughout the U.S., announced the company has hired a new chief marketing officer.  

Amy Halford, a Minnesota native and a veteran in the marketing world who has served in senior marketing roles with Best Buy and General Mills, took over as chief marketing officer for Pathway Vet Alliance on September 28 

Most recently, Halford served as global chief marketing officer at Self Esteem Brands over their family of brands, which includes Anytime Fitness.  

“We’re excited to welcome Amy on board, and with her leadership, we look forward to strengthening the collaboration with local hospital teams and TSG Consumer Partners to deliver the best marketing strategies to support our company and the pets and pet parents we serve,” said Stephen Hadley, DVM and CEO of Pathway Vet Alliance 

In her role, Halford will be responsible for overseeing the pet parent marketing strategyas well as optimizing the experience throughout Pathway’s network of unique veterinary hospital brands 

Founded in 2003 as a single veterinary practice, Pathway has grown both organically and through acquisition. Pathway’s hospitals now provide best-in-class veterinary care to pets and their parents in 37 states. Since 2017, Pathway has led the industry in growth by adding over 270 hospitals and more than 7,500 employees to its national network, bringing its total number of hospitals to more than 300. 

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