Newly rebranded Pathway Vet Alliance to donate $3K following WVC pledge

20 MARCH 2018 AUSTIN, Texas – Following the success of their recent rebrand reveal at the 90th annual Western Veterinary Conference, Pathway Vet Alliance, a leading national veterinary management group serving pets and their parents in the U.S., will donate a total of $3,000 to three charities connected to causes important to the veterinary community.


Prior to the start of the conference, Pathway pledged to donate $5 to charity for each visitor’s conference badge scanned at their booth. The total amount donated by Pathway will be divided equally and will be presented to the American Humane Association, the American Veterinary Medical Foundation’s Veterinary Care Charitable Fund and the American Foundation for Suicide Prevention.

“We’re deeply touched by the warm reception we received at this year’s conference and are thankful to those who stopped by our booth to help us contribute these funds to three amazing charities,” said Stephen Hadley, DVM and CEO of Pathway Vet Alliance. “Our new brand identity and reaffirmed mission to be change agents for good really resonated with the crowd at WVC. We have an exciting year ahead of us and are excited to build on this success.”

Last month, Pathway unveiled its new rebrand to Pathway Vet Alliance and adopted a new logo, color palette, typeface, website and streamlined brand system. The new extended company name and look helps differentiate Pathway within the veterinary industry and better conveys the company’s unique people-focused culture.

The revamped brand identity fortifies Pathway’s position as a “change agent for good” in the veterinary industry and elevates the company’s focus on providing personalized management support and tooling to veterinary practices across the U.S.

In 2017, Pathway grew organically and by acquisition, adding nearly 100 hospitals for a total of more than 125 locations throughout the U.S. Additionally, the company added over 800 employees, growing to more than 2,500 employees in total.

In addition to Pathway’s recent rebrand, earlier this year, the company relocated its support team to an open-style work space within the historic Seaholm Power Plant in downtown Austin, Texas. The move was made to accommodate the tremendous growth of the company and projected 2018 growth.

About Pathway Veterinary Alliance

Founded in 2003 and headquartered in Austin, Texas, Pathway Vet Alliance has grown from a single veterinary practice to more than 125 locations across the U.S. In February 2018, the company underwent a comprehensive rebranding effort, which included a new expanded name, revitalized logo, website and streamlined brand system. Pathway’s mission is for its team members to be change agents for good, who support people doing what they love so, together, they can transform the veterinary industry and the world – for the better. Pathway looks for practices and doctors seeking opportunities to grow and provides personalized management support to help them focus on providing the best possible care to their patients. Pathway has differentiated itself by focusing on the unique needs of each practice and partnering with the local team to implement their vision and work with their values. Learn more at

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